Brett Porter
​Work Experience
Nov. 2024 - Present
Account Manager
Kim Graham & Associates (kg&a)
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Lead day-to-day client account management, including strategic planning, content development, & media coordination
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Develop strategic messaging to inform media interviews, C-suite executive positioning, and more.
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Strategize, write, and pitch journalists on relevant client projects, securing key media wins including The Globe and Mail, Toronto Star, CBC, National Post, National Observer, City News, Azure, DesignLines, Canadian Architect, Architecture Digest, Dezeen, and more.
June 2024 - Present
Communications Manager
Solar X Canada, Toronto
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De-developed company-wide messaging document to ensure consistent and value-aligned brand building.
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Manage and coordinate in-bound requests from customers & third parties.
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Design and execute monthly content calendars featuring product spotlights, blogs, promotions, case studies, and more.
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Produce Google ad copy, white papers, blogs, web copy, case studies, and more.
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Weekly consultations on opportunities for media outreach and business development.
Oct. 2022 - June 2024
Account Executive & Writer, Content & Messaging Specialist
Antenna Group, New York City
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Created and optimized marketing content funnels, including lead magnets, email sequences, and landing pages, to increase conversion rates and enhance customer buying journeys.
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Media trained C-suite executives with a focus on message impact, blocking and bridging, and interview control to ensure positive client media exposure.
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Assisted in new business pitching by developing persuasive content & messaging proposals, tailoring marketing materials, and offering strategic client recommendations, resulting in several successful client acquisitions.
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Jan. 2019 - Dec. 2022
Cleantech Reporter & Consultant
pvbuzz|media, Toronto
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Pitched, drafted, and edited public-facing news stories related to solar photovoltaics, microgrids, electric vehicles, battery storage, advanced material engineering, green infrastructure and finance, energy markets, climate change, elections, and public policy to drive engagement and expand core audience reach.
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Developed the weekly newsletter by curating engaging content, managing distribution, and analyzing performance metrics to optimize future editions; surpassed 5,000 subscribers over a year-long campaign — over a 25% increase.
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Handled client account relations and communications as the primary point of contact while executing content campaigns including blogs, employee spotlights, whitepapers, and more.
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Interviewed industry experts, thought leaders and company executives to inspire and lend credibility to published materials.
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Consulted on market research and cleantech trends to inform and drive editorial strategy.
Early Career
Internship Experience
During the early stages of my career, I gained valuable experience through internships, laying the foundation for my passion for writing and communications.
Education
Graduate Studies
Master's Degree in Communication
My graduate studies focused on communication, providing me with the knowledge and skills to effectively convey impactful messages and narratives.
Undergraduate Studies
Bachelor's Degree in Journalism
My undergraduate studies in journalism equipped me with the fundamental principles of storytelling and ethical reporting, shaping my approach to writing and communications.
Skills & Expertise
- My expertise lies in strategic communication, content development, copywriting, public relations, and journalism. I bring a blend of creativity, critical thinking, and professionalism to every project, ensuring compelling and impactful storytelling.