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My Experience

I have robust communications and public relations experience, having worked with some of the largest and most impactful brands in the world. 

 

  • Google 

  • Amazon 

  • Enphase Energy 

  • Sunrun 

  • ​Wärtsilä

  • GoodLeap

  • SWTCH Energy 

  • EVLO 

  • Brenmiller Energy

  • Mattiq 

  • Gridmatic 

  • Adapture Renewables

  • ZincFive

  • ESS Inc.

  • Budderfly

  • Ampt 

  • Avnos 

  • Summit Ridge Energy ​

  • CanTech Accelerator

  • HPQ Silicon 

  • Solar X

  • PVBuzz|Media 

  • Perez Strategies

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I am also a regular freelance writer and ghost writer, with words in a number of prominent publications.

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  • Toronto Star

  • Forbes

  • Fast Company

  • Solar Power World

  • PV Magazine

  • North American Clean Energy Magazine

  • PV Tech

  • Propmodo

  • Retrofit Magazine

  • Hydrocarbon Processing Magazine

  • Retail & Restaurant Facility Business Magazine

  • Hospitality Technology Magazine

  • Chicago Tribune​​​​

Nov. 2024 - Present

Account Manager
Kim Graham & Associates (kg&a), Toronto

  • Strategic & pitch journalists on relevant client projects, securing key media wins in the The Globe and Mail, Toronto Star, CBC, City News, CTV News, National Post, National Observer, Azure, DesignLines, Canadian Architect, Architecture Digest, Dezeen, Arch Daily, Retrofit Magazine, Frame,  and more.

  • Write op-eds, press releases, design briefs, social media copy, video scripts, and more to support client accounts.

  • Develop strategic messaging documents and presentations to inform C-suite executive positioning, thought leadership, media interviews, and more.

  • Lead day-to-day client account management, including strategic planning, content development, & media pitching & coordination.

  • Successfully championed overhaul of internal PR software to streamline and enhance media list development, media monitoring, and journalist targeting.

June 2024 - Present

Communications Manager
Solar X Canada, Toronto
 

  • Developed company-wide messaging and communications strategy to align brand positioning with business development priorities.

  • Design and execute monthly content calendars featuring project spotlights, promotions, news, and more.

  • Write Google ad copy, white papers, blogs, web copy, and case studies designed to convert and support pipeline growth.

  • Offer weekly consultations on opportunities for media outreach and business development.

  • Manage and coordinate in-bound requests from customers & third parties.

Oct. 2022 - June 2024

Account Executive, Content & Messaging Specialist 
Antenna Group, New York City

  • Created and optimized marketing content funnels, including lead magnets, email sequences, and landing pages, to increase conversion rates and enhance customer buying journeys.

  • Media trained C-suite executives with a focus on message impact, blocking and bridging, and interview control to ensure positive client media exposure.

  • Assisted in new business pitching by developing persuasive content & messaging proposals, tailoring marketing materials, and offering strategic client recommendations, resulting in several successful client acquisitions.​​

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Jan. 2019 - Dec. 2022

Cleantech Reporter & Consultant
pvbuzz|media, Toronto

  • Pitched, drafted, and edited public-facing news stories related to solar photovoltaics, microgrids, electric vehicles, battery storage, advanced material engineering, green infrastructure and finance, energy markets, climate change, elections, and public policy to drive engagement and expand core audience reach.

  • Developed the weekly newsletter by curating engaging content, managing distribution, and analyzing performance metrics to optimize future editions; surpassed 5,000 subscribers over a year-long campaign — over a 25% increase.

  • Handled client account relations and communications as the primary point of contact while executing content campaigns including blogs, employee spotlights, whitepapers, and more.

  • Interviewed industry experts, thought leaders and company executives to inspire and lend credibility to published materials.

  • Consulted on market research and cleantech trends to inform and drive editorial strategy.

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