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My Work

I provide strategic communications and public relations counsel for disruptive industries. Through key narrative development, I build diverse stakeholder coalitions capable of pushing projects through to completion — regardless of NIMBY opposition.

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I have delivered PR wins for my clients in the Globe and Mail, CBC News, MSN, Yahoo News, Toronto Star, Metro Morning, National Post, National Observer, City News, Toronto Life, Toronto Today, BlogTO, Now Magazine, Sustainable Biz Canada, Metropolis, The Architect's Newspaper, Plan Magazine, Azure, Canadian Architect, Canadian Interiors, Dezeen, School Construction News, Heathcare Design News, and more. â€‹

​Industries​

1 

Clean Energy & Climate Tech

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The global transition to electrified, low-carbon systems is complex, spanning new technologies, evolving policy frameworks, and shifting stakeholder expectations. Whether targeting consumer, enterprise, or institutional adoption, climate tech brands demand clear and credible narratives that convey both relevance and regulatory alignment.

2

Electric Vehicles & Advanced Mobility

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Electric, autonomous, and micro mobility solution providers are   challenging legacy industry incumbents, but face a range of specialized barriers across consumer and commercial channels. Robust communication strategies that understand adoption dynamics and the economics of electrification are essential to building sustained momentum in a market defined by growing competition.

3

Real Estate & Architecture

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Cities are under immense pressure to address skyrocketing housing prices and intense urbanization. Meeting today's challenges requires a new generation of housing that is not only faster and more cost-effective to deliver, but more sustainable and human centric. Projects face complex approval processes, policy constraints, and public resistance, making strategic narratives critical to align stakeholders and build public support.

4

Materials Engineering

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Breakthroughs in materials science underpin progress across the green economy, yet are often misunderstood outside of technical or corporate circles. Conveying the true value and opportunities of materials science demands knowledge translation that fosters understanding without diluting importance. 

5

Sustainable Agriculture

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Agriculture is both deeply traditional and rapidly modernizing, with innovative and sustainable methodologies approaching cost-parity with industry norms. Efforts to improve sustainability and animal welfare, resilience, and productivity must contend with economic realities, regional and cultural differences, and public skepticism toward innovation in food systems. Strategic narratives are therefore critical to ensuring the continued growth of a sustainable food system.

​Expertise​

  • ​​​​Strategic Communications & Messaging 

  • Public Relations

  • Media Relations

  • Crisis Communications

  • Content Strategy & Development

  • Knowledge Translation

  • Copywriting & Editing

  • Journalism

  • Social Media Management

  • Brand consulting

  • Market & Competitor Research

  • Public Policy Analysis

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Past Work​​


Cleantech & Environment​

  • Google 

  • Amazon 

  • Enphase Energy 

  • Sunrun 

  • Wartsila 

  • GoodLeap

  • SWTCH Energy 

  • EVLO

  • Mattiq

  • Gridmatic 

  • Adapture Renewables 

  • ZincFive 

  • ESS Inc.

  • Budderfly

  • Ampt

  • Avnos 

  • Summit Ridge Energy

  • Canadian Tech Accelerator 

  • HPQ Silicon​

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